With the online evaluation service, you can access all results of this survey and evaluate them in various combinations. The download area offers you, among other things, a basic count of the whole data set including case numbers and extrapolations for an estimation of the target group potential, a questionnaire as well as a file explaining the convenient use of this program.
All data is accessible free of charge.
Click here for the
Online Evaluation Service.
Benefit from extensive analysis options, such as
- definition of complex target groups, according to demographic and qualitative characteristics
- estimation of target group potential (e.g. extrapolation of decision-makers of the German electronics industry)
- seniority ranking of electronic trade journals, target group affinity, cost-performance relations (all key parameters like net/gross reach in % and as extrapolation in thousand, cost per thousand)
- media plan analyses based on current rates, for costs, contacts and reach values
- detailed analysis of media plan values for freely definable columns, banner or exposure distribution
- print and export functions for results
- How is the German electronics sector structured?
- How are companies structured: Which areas account for most decision-making?
- Which electronic trade journals are relevant for certain target groups that are expecially interesting?
- What is the best media combination to get a maximum of readers for a specific campaign?
