• Questions on markets = Your buyers markets were surveyed and available for extensive target group analyses:
  • for demand analyses aimed at buying groups and product groups
  • for target group analyses, with an extrapolation to number of persons and decision-maker hierarchies in the German market
  • with results from 14 product groups from the electronic industry
• Questions on media = A wide variety of electronic media was scrutinized as a basis for analysis and for an optimization of your advertising planning:
  • all relevant German-language electronic trade journals in the German market
  • Relevance of pan-European trade journals among the German readership

AgLa Elektronik-Medien evaluates and analyzes reach data for the following trade journals:

• DESIGN&ELEKTRONIK – WEKA Fachzeitschriften-Verlag
• E&E Elektronik & Entwicklung – publish-industry Verlag
• Elektronik – WEKA Fachzeitschriften-Verlag
• elektronik industrie – Hüthig
• Elektronik Informationen – AT Fachverlag
• elektronikJOURNAL – Hüthig
• ELEKTRONIKPRAXIS – Vogel Industrie Medien
• Markt & Technik – WEKA Fachzeitschriften-Verlag

The selection of the abovementioned trade journals is based on the following criteria:

• Periodical trade journal/trade newspaper which is also an advertising medium, with a minimum of 10 issues per year.
• A minimum circulation of 15.000 copies, certified by IVW and distributed predominantly in Germany
• The circulation distributed through single copy sale must not exceed 15% of the actually distributed circulation.
• The trade journal/trade newspaper has to be listed in group 297 of the document “Mediadaten Handbücher der deutschen Werbeträger Fachzeitschriften“ by Mediadaten Verlag (Compendium of German Advertising Media: Trade Journals).
• The business purpose of the trade journal clearly has to be brand introduction and brand advertising.
• The journal has to submit proof of namable market shares (advertising volumes or advertising pages) in the relevant electronic market. This refers to advertising volumes of approximately one million Euro per year in the overall electronic market (proof to be submitted from an independent source, e.g. vertriebsunion meynen, Eltville)
• The topic spectrum shall embrace the complete diversity across the electronic market. Editorial coverage of all market segments is required, from electronic components to various buyers’ markets, such as telecommunications, automobile electronics, office and data processing technology, industrial electronics, consumer electronics, etc.